According to Forrester Research, 30% of CEOs might fire their CMOs this year for not successfully managing digital transformation and not combining data-driven analytics and technological skills with business and marketing acumen.
Why are some CMOs struggling to implement digital transformation? What do you need to focus on to lead through digital transformation effectively? How do you prioritise technology with your customers and build the right talent in your team to implement an effective marketing strategy?
In this webinar, Professor Andrew Stephen will discuss these questions and investigate the critical challenges for current and future senior marketers.
February 6, 2017
3.00 pm – 4.00 pm GMT
Speaker: Andrew Stephen, the L'Oréal Professor of Marketing at the Saïd Business School and Programme Director of the Oxford Strategic Marketing Programme
Note - Can't make the live session? Register now and receive a complimentary recording after the live event.
Andrew Stephen one of the faculty delivering the Oxford Strategic Marketing Programme which will be run in July.