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VIEWPOINT

6 Drivers of Brand Desire

Be authentic and unexpected – being predictable can kill your brand desire

EVENT

Innovation in the Luxury Market

RESOURCE

Customer Focused Insights

VIEWPOINT

Servitization A Model for Growth

VIEWPOINT

Vermeer’s Blue Ocean Thinking

A strategy to differentiate your business in the market and create spaces for ‘blue’ growth

VIEWPOINT

Data Analysis – It’s a Human Issue

PROGRAM NEWS

Strategic Marketing Analytics

RESEARCH

Value Creation from Big Data

4 capabilities companies need to harness big data to create value

WHITE PAPER

Data-Driven Marketing Strategies

RESEARCH

The Power of Compliments

VIEWPOINT

Digital’s Commercial Imperative

WEBINAR

Will 1 in 3 CMOs Be Fired this Year?

Join Oxford Saïd Prof Andrew Stephen's Webinar on the Future of Marketing – Monday, 6 February - to dig into the basis for this bold claim

VIEWPOINT

Big Data – Beyond the Hype

PROGRAM NEWS

Mastering Marketing and Sales

RESEARCH

Endorsements on Social Media

The pros and cons of paid endorsements on social media

RESEARCH

Customer Focused Retail Strategy

RESEARCH

CEO Activism and the Bottom Line

RESEARCH

When Customers See CSR as a Negative

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

Businesses access vast amounts of data but struggle to use it to execute strategy - yet in theory, the possibilities are endless, says Darden School of Business professor Raj Venkatesan

BOOK REVIEW

Digital Transformation and the Human Touch

RESEARCH

Social Media Spending Soars, Results Less So

VIEWPOINT

3 Commandments for Customer Engagement

Using customer feedback to improve products and services - says IMD President Dominique Turpin

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

VIEWPOINT

A Conversation with Marion Debruyne

VIEWPOINT

Marketing Mentors Needed to Develop Talent

Alan Middleton and David Kincaid on why markteers should stand on the shoulders giants

BOOK REVIEW

Ways to Get Business Results from Big Data

VIEWPOINT

5 HR Strategies for Customer Service Excellence

VIDEO

Servitization Comes to Staffordshire

A business model based on selling a package of product and services

VIDEO

Big Data – What’s It All About?

VIEWPOINT

Predictive Analytics – The Future for Retail

RESEARCH

Corporate Reputation Management and Measurement

VIEWPOINT

The Art of Managing Reputational Risk

A company’s reputation is the most valuable asset that a company possesses, and yet, Tuck's Professor Paul Argenti says, many companies put their reputations at risk through activities or communications that don’t align with their stated values.

VIEWPOINT

Are You Competing in the Reputation Economy?

RESEARCH

Great Customer Experiences

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

An alarming trend in companies that claim to put the customer first

VIEWPOINT

Brands: Managing Your Most Valuable Asset

RESEARCH

From Rumour to Fact - A Question of Certainty

VIEWPOINT

The End of Budgets and Plans

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