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Big Data – Beyond the Hype

A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’

PROGRAM NEWS

Mastering Marketing and Sales

RESEARCH

Endorsements on Social Media

RESEARCH

Customer Focused Retail Strategy

RESEARCH

CEO Activism and the Bottom Line

Should CEOs Speak Out on Social Issues?

RESEARCH

When Customers See CSR as a Negative

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

Steven van Belleghem’s ‘When Digital Becomes Human’

RESEARCH

Social Media Spending Soars, Results Less So

VIEWPOINT

3 Commandments for Customer Engagement

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

Owens Corning develop a custom program with UNC Executive Development

FROM THE MAGAZINE

A Conversation with Marion Debruyne

VIEWPOINT

Marketing Mentors Needed to Develop Talent

VIEWPOINT

5 HR Strategies for Customer Service Excellence

VIDEO

Servitization Comes to Staffordshire

VIDEO

Big Data – What’s It All About?

VIEWPOINT

Predictive Analytics – The Future for Retail

In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.

RESEARCH

Corporate Reputation Management and Measurement

VIEWPOINT

The Art of Managing Reputational Risk

VIEWPOINT

Are You Competing in the Reputation Economy?

"Reputation... oft got without merit and lost without deserving”

RESEARCH

Great Customer Experiences

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

VIEWPOINT

Brands: Managing Your Most Valuable Asset

RESEARCH

From Rumour to Fact - A Question of Certainty

Lessons on managing communications more effectively from Apple and McDonalds

VIEWPOINT

The End of Budgets and Plans

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