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Data-Driven Marketing Strategies

Leverage data analytics to win customers, keep them, and deliver a strong ROI

RESEARCH

The Power of Compliments

PROGRAM NEWS

Strategic Marketing Analytics

VIEWPOINT

Digital’s Commercial Imperative

VIEWPOINT

Big Data – Beyond the Hype

A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’

PROGRAM NEWS

Mastering Marketing and Sales

RESEARCH

Endorsements on Social Media

RESEARCH

Customer Focused Retail Strategy

Understanding customer decision making to inform markdown management

RESEARCH

CEO Activism and the Bottom Line

RESEARCH

When Customers See CSR as a Negative

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

Steven van Belleghem’s ‘When Digital Becomes Human’

RESEARCH

Social Media Spending Soars, Results Less So

VIEWPOINT

3 Commandments for Customer Engagement

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

Digital transformation is happening and companies need to sort out how they will operate

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

VIEWPOINT

A Conversation with Marion Debruyne

VIEWPOINT

Marketing Mentors Needed to Develop Talent

VIEWPOINT

5 HR Strategies for Customer Service Excellence

VIDEO

Servitization Comes to Staffordshire

VIDEO

Big Data – What’s It All About?

Volume, Variety, Velocity and Veracity

VIEWPOINT

Predictive Analytics – The Future for Retail

RESEARCH

Corporate Reputation Management and Measurement

VIEWPOINT

The Art of Managing Reputational Risk

VIEWPOINT

Are You Competing in the Reputation Economy?

"Reputation... oft got without merit and lost without deserving”

RESEARCH

Great Customer Experiences

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

VIEWPOINT

Brands: Managing Your Most Valuable Asset

Wharton's marketing professor Barbara Kahn explains the strategic value of innovative brand management.

RESEARCH

From Rumour to Fact - A Question of Certainty

VIEWPOINT

The End of Budgets and Plans

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