A strategy to differentiate your business in the market and create spaces for ‘blue’ growth
Leverage data analytics to win customers, keep them, and deliver a strong ROI
Join Oxford Saïd Prof Andrew Stephen's Webinar on the Future of Marketing – Monday, 6 February - to dig into the basis for this bold claim
Understanding customer decision making to inform markdown management
Businesses access vast amounts of data but struggle to use it to execute strategy - yet in theory, the possibilities are endless, says Darden School of Business professor Raj Venkatesan
Digital transformation is happening and companies need to sort out how they will operate
Alan Middleton and David Kincaid on why markteers should stand on the shoulders giants
Volume, Variety, Velocity and Veracity
A company’s reputation is the most valuable asset that a company possesses, and yet, Tuck's Professor Paul Argenti says, many companies put their reputations at risk through activities or communications that don’t align with their stated values.
Wharton's marketing professor Barbara Kahn explains the strategic value of innovative brand management.
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