Leverage data analytics to win customers, keep them, and deliver a strong ROI
A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’
Understanding customer decision making to inform markdown management
Steven van Belleghem’s ‘When Digital Becomes Human’
Digital transformation is happening and companies need to sort out how they will operate
Applying actionable intelligence
Volume, Variety, Velocity and Veracity
"Reputation... oft got without merit and lost without deserving”
Wharton's marketing professor Barbara Kahn explains the strategic value of innovative brand management.
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