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PROGRAM NEWS

Strategic Marketing Analytics

From data-driven insight to customer-centric action – improve your marketing strategy

RESEARCH

Value Creation from Big Data

WHITE PAPER

Data-Driven Marketing Strategies

RESEARCH

The Power of Compliments

VIEWPOINT

Digital’s Commercial Imperative

4 Principles of Digital Transformation: Customer Experience, Innovation, Collaboration, and Co-creation

WEBINAR

Will 1 in 3 CMOs Be Fired this Year?

VIEWPOINT

Big Data – Beyond the Hype

PROGRAM NEWS

Mastering Marketing and Sales

Developing sales and marketing executives fit for the future

RESEARCH

Endorsements on Social Media

RESEARCH

Customer Focused Retail Strategy

RESEARCH

CEO Activism and the Bottom Line

RESEARCH

When Customers See CSR as a Negative

Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

VIEWPOINT

3 Commandments for Customer Engagement

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

VIEWPOINT

Marketing Mentors Needed to Develop Talent

BOOK REVIEW

Ways to Get Business Results from Big Data

VIDEO

Servitization Comes to Staffordshire

VIDEO

Big Data – What’s It All About?

VIEWPOINT

Predictive Analytics – The Future for Retail

RESEARCH

Corporate Reputation Management and Measurement

An analytic model to measure the links between reputation, stakeholder trust, and future conduct

VIEWPOINT

The Art of Managing Reputational Risk

VIEWPOINT

Are You Competing in the Reputation Economy?

RESEARCH

Great Customer Experiences

Designing experiential services so customers remember the best parts

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

VIEWPOINT

Brands: Managing Your Most Valuable Asset

RESEARCH

From Rumour to Fact - A Question of Certainty

VIEWPOINT

The End of Budgets and Plans

Pushing at the margins of what is possible

VIEWPOINT

Data Analysis – It’s a Human Issue

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