PROGRAM


Strategic Marketing Analytics - London




Course Dates:
18/06/2018 To 19/06/2018


Cost:
GBP £ 3800

Language of Instruction:
English





This program provides participants with analytic frameworks for evaluating marketing strategies and tactics. The application of these frameworks will focus on value creation, product positioning, customer analysis, and pricing. Many of the examples will illustrate how even crude and limited data sources can be combined with an analytic framework to improve decision-making. 

By attending this program, you will: 

  • Understand the role of marketing in a modern organization with a quantitative focus.
  • Develop an analytic foundation for creating the value proposition.
  • Learn how to use and interpret data for marketing decision-making.
  • Discuss the tools for segmentation.
  • Explore the tools and logic for management of product lines consisting of complementary products.
  • Understand the distinction between marketing analytics and "Big Data."
  • Explore opportunities for "Big Data" in marketing.

 


Chicago Booth School of Business – The University of Chicago


										
                                     	
									

Tel : +1 312 464 8732



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