In a hyper-competitive corporate world where product and service development cycles need to be fast, iterative, and yet cost-efficient, the need for organizations to use a process that reduces the risks of such efforts and increases ROI potential is of paramount importance.
Based on The Design Sprint developed by Google Ventures, From Idea to Prototype in 5 Days presents this methodology in a uniquely hands-on programs. Participants work on an actual project during the 5-day program and dive deep into the customization and adaption of rapid prototyping for the realities and constraints of the corporate world.
Based on an interactive curriculum, the program teaches participants:
- a multi-disciplinary approach to user-research, product discovery, and evidence-based product design,
- rapid and iterative prototyping,
- agile project planning and execution,
- product launch, feedback loops, user testing, and growth strategy implementation, and
- protocols for collaboration between multi-disciplinary teams.
Within this framework, participants apply lean techniques for developing inventive solutions to business briefs posed at the beginning of the program. An integral part of the program is the application of new tools allowing for data-backed product idea development and testing cycles in just five days, dramatically reducing the time and capital needed for such projects.
Designed for startups and established firms alike, and applicable for any product or service – whether physical or digital – the program focuses on the practical use of design thinking, design studio, and iterative design sprint methodologies.
In addition, a systematic approach to Lean User Research, User Experience (UX), and User Interface (UI) design and deployment will be an integral part of the curriculum.
The program is taught by award-winning Columbia faculty R.A. Farrokhnia from the Schools of Business and Engineering, who has been credited by the developers of the Sprint methodology at Google Ventures for bringing the concepts to academia.