Delivering Business Growth: An Actionable Framework - Program Overview

PROGRAM

Customer Insight Tools




Course Dates:
02/04/2017 To 04/04/2017


Cost:
USD $ 5800

Language of Instruction:
English





The all-star faculty who teach this highly interactive program will equip and inspire you to use customer insight to position your organization ahead of the pack. Whether you’re a B2B or B2C business, you’ll learn how to ask the right questions — and make the right decisions — for crafting a winning marketing strategy and gaining a sustainable competitive advantage.

In engaging lectures, lively discussions and collaborative exercises, you’ll acquire the right blend of qualitative and quantitative tools to uncover powerful insights into customer needs and perceptions and how to cultivate a meaningful relationship with your customers. You’ll leave the program equipped to transform your company’s effectiveness in the marketplace.


Kellogg School of Management, Northwestern University


										
                                     	
									

Tel : +1 847-467-6018



ARTICLES YOU MIGHT LIKE

RESOURCE

Customer Focused Insights

RESEARCH

Stewardship, Performance and Innovation

Introducing the ‘Stewardship Climate Scale’ as a tool for measuring corporate culture

VIEWPOINT

Data Analysis – It’s a Human Issue

PROGRAM NEWS

Family Business Leadership

VIEWPOINT

The Seven Roles of an Engaged Leader



 
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