Kellogg on Branding

PROGRAM


Kellogg on Branding




Course Dates:
22/09/2019 To 27/09/2019


Cost:
USD $ 10200

Language of Instruction:
English





Creating, building and rejuvenating your branding strategy

This fast-paced, highly interactive program comes from the architects of modern brand management. It combines cutting-edge academic thinking and proven techniques to inspire and enable you to create and manage a powerful brand. Guided by Kellogg faculty — the acknowledged thought leaders in branding —you’ll gain insight into their innovative approaches and learn how to apply them in practice through real-world cases, structured exercises and an extended simulation focused on some of today’s most perplexing branding challenges.

You’ll learn how to use marketing and branding to build a profitable and enduring business and gain new insights into the importance and value of a strongly differentiated brand. You’ll come away empowered with new knowledge and skills you can apply immediately to increase customer loyalty, competitive advantage and profitability.


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RESEARCH

Male Bias Against Female Bosses

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Negotiating the Sweet Spot

Kellogg School of Management’s Leigh Thompson offers practical negotiation strategies for use in relationships, workplaces and online

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Living a Values-Based Life

NEWS

The Management-Leadership Shift

VIEWPOINT

How B2B Marketing is Learning from B2C



 
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