PROGRAM

Marketing Communications

Course Dates:

08/04/2019 To 09/04/2019

Cost:

CAD $ 1995

Language of Instruction:

English

Planning and Designing Integrated Marketing Communications

Almost all communications today are "marketing" communications. These messages work best when they are held together with a consistent strategy and style. This course will help you think about, create, manage and evaluate an effective marketing communications program that integrates multiple communication channels.

To get into the "full-immersion" mindset of the course, please complete the pre-reading/pre-work before coming to class.