PROGRAM


Data-Driven Marketing




Course Dates:
11/12/2017 To 13/12/2017


Cost:
EUR € 2595

Language of Instruction:
English





Radically improve your marketing performance using analytics

Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.

Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?


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