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An Executive’s Guide to Social Media: 7 Strategic Purposes of Social
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RESEARCH
Avoiding a Social Media Firestorm
A recent study offers insights for detecting, preventing and mitigating online firestorms
NEWS
Communications in the Era of Fake News
RSM Masterclass explores the widening role for communication professionals in the evolving new media landscape
VIEWPOINT
A Hybrid Digital Strategy Is Key
Why your company needs a hybrid online-offline strategy to win the digital disruption battle
VIEWPOINT
6 Drivers of Brand Desire
Be authentic and unexpected – being predictable can kill your brand desire
VIEWPOINT
Vermeer’s Blue Ocean Thinking
A strategy to differentiate your business in the market and create spaces for ‘blue’ growth
RESEARCH
Value Creation from Big Data
4 capabilities companies need to harness big data to create value
RESEARCH
When Customers See CSR as a Negative
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.
