PROGRAM

B2B Marketing Strategy - London

Course Dates:

04/12/2017 To 07/12/2017

Cost:

EUR € 4450

Language of Instruction:

English

This workshop offers a comprehensive overview of the latest trends and thinking on B2B marketing, exploring the challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of the Social Media and internet in B2B marketing.

We will provide senior managers with the vision, methods and tools needed to formulate a new marketing strategy and to implement it successfully.