Strategic Marketing for the Digital Age

The ubiquity of technology and the advent of the social web have made it theoretically easier to reach target audiences but simultaneously more difficult to ‘break through.’ This shift has challenged conventional approaches to marketing communications and put more emphasis on leveraging digital media alternatives. This program turbocharges marketing efforts with ideas that move people to action. Here you will experience a transformative approach to elevate your brand above the “day to day” tactics of digital and social media to lay the foundation of campaign strategies that create deep connections to your consumers — in both the B to B and B to C industries alike. You will head back to work prepared to disrupt long-standing marketing practices (with questionable outcomes) with new, creative thinking and actionable opportunities for your brand.