Customer Analytics

Chances are you’re swimming in data. It has become ubiquitous. But so has the potential for turning it into revenue-producing action. How do you make that happen? Customer Analytics. To truly optimize your efforts and make successful, fact-based, and strategic decisions you need three things:

• An in-depth understanding of new forms of customer data
• The ability to forecast customer behavior based on identified data patterns
• The skills to formulate concrete recommendations that leverage your findings and drive successful outcomes

Customer Analytics guides you through the steps that facilitate this process while giving you a richer, deeper understanding of your end-user data. Whether your company operates with a business-to-consumer or business-to-business sales model, Customer Analytics will help you stay ahead of your audience’s consideration and purchasing behavior to ensure you always deliver the right need, at the right time, in the right way.

This exceptional learning journey will also give you a front-row seat to the powerful research and thought leadership of the Wharton Customer Analytics Initiative (WCAI) — the world’s preeminent academic research center focusing on the practice of data-driven business decision making. This is a unique advantage you won’t find anywhere else.