Canada’s Outstanding Principals - A Leadership Development Program - Program Overview

PROGRAM

The Practice of Customer-Focused Marketing




Course Dates:
19/04/2017 To 21/04/2017


Cost:
CAD $ 4250

Language of Instruction:
English





In the business of changing customer behaviour, you want prospects to open written communications and direct mail, to click on online advertising and to post recommendations. The success of any marketing enterprise is a function of how well it interacts with customers at the last mile and how well it masters the business of changing behaviour.

Rotman's Customer-Focused Marketing Program centres on a comprehensive understanding of customer behaviour. Through theory and the application of big data analytics, behavioural economics and business design, you will learn to make effective strategic decisions to enhance your organization's interaction with customers.


ARTICLES YOU MIGHT LIKE

BOOK REVIEW

Winning Against Business Threats

RESEARCH

Class Bias in Recruitment

How employers favour candidates from a higher social class – but more so for men than women

BOOK REVIEW

Integrative Thinking Revisited

RESEARCH

The Prospecting Negotiator

RESEARCH

The Dynamics of Change



 
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