Behaviour Science for Organizations

‘Nudging’ – the concept which recommends positive reinforcement and indirect suggestions as ways to influence people’s decision making – is one of several techniques from behavioural science that can be used to address unconscious biases and irrational choices, and change stakeholder behaviour for the benefit of every type of organization.

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Join Warwick Business School’s Behavioural Science in Practice program and let behavioural science transform the way your organization works.

Location: The Shard, London │ Date: Wednesday 29 April - Friday 1 May 2020

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Proven in making healthcare and other public services more cost-effective and better connected to their users, the principles of behavioural science can be applied by all forms of enterprise, public and private, to help them better understand and deliver for customers, employees and all of their stakeholders.

Truly understanding how and why people behave the way they do in relation to themselves and others is the key to addressing day-to-day challenges and to solving complex problems. Insights from behavioural science allow organizations to dive deeper into the instinctive behaviours – inertia, peer-pressure, a desire to cooperate, etc. – that lie behind how people think, make decisions and act.

The motivators of human behaviour clearly affect every part of an organization’s performance and culture. Employees as well as customers are motivated by innate human drives – such as the need to feel appreciated and heard, experience a sense of accomplishment, and to feel part of a wider community. Behavioural science shows how organizations need to take account of these intangible ‘intrinsic’ motivators as much if not more than ‘extrinsic’ motivators such as bonuses and company cars or the flip side, the fear of being made redundant, if they want a committed and engaged staff.  

The Behavioural Science in Practice program at WBS, run in collaboration with the UK Government’s Behavioural Insights Team, offers practical strategies for applying the key principles of behavioural science in real world business and organizational contexts.

Participants in the program will:  

• Uncover the drivers of choice and human decision making by exploring key findings of behavioural science and cognitive and social psychology
• Understand how, when, and why human behaviour deviates from “rational” economic models, and learn how to apply that to different business sectors
• Learn how behavioural science has been applied in practice by public and private sector organisations
• With reference to your own sector, design a behavioural science intervention that can tackle a live problem
• Improve your solutions based on feedback and guidance from world-leading experts, producing a revised and improved intervention.