• CSR

Leadership for Good – Making It happen

WEBINAR RECORDING: Cranfield experts show how to better articulate your organization’s purpose and sustainability strategy and explain its relevance


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There is a growing expectation on business to take meaningful action in the face of mounting global social and environmental challenges. Every business needs to be able to articulate why they do what they do, and why it matters in the world. This clarity of purpose will show up in the day-to-day decisions your teams make, how you work with others, and ultimately producing win–win results for investors, people, and planet.

Watch Cranfield School of Management’s Dr Rosina Watson, Associate Professor of Sustainability and Head of the School’s Sustainable Business Group, and Dr Miying Yang, Reader in Sustainability, to understand how meaningful sustainability strategy and innovation can create business and societal value.

Drawing on expertise of how sustainability works in practice across the management disciplines, Cranfield helps organisations reduce risk, lower costs, increase trust and drive growth. This helps you to safeguard your organisation’s long-term financial performance while at the same time creating value for society.

The webinar explores:

  • Employees’, customers’, and investors’ changing expectations of business;
  • How a meaningful sustainability strategy can create business and societal value, including through developing, attracting and retaining talent;
  • The essential skills your people will need to lead into the next decade;
  • How to use innovation to create business and societal value


Rosina Watson is Associate Professor of Sustainability at Cranfield School of Management, and Head of the School’s Sustainable Business Group. Her research centres on sustainable innovation, both in large corporate organizations and by entrepreneurs. Prior to joining Cranfield, Rosina spent 3 years as Head of Corporate Sustainability at Home Retail Group (Argos and Homebase), following 15 years prior experience in finance, M&A, strategy and commercial roles in Shell, ITV, Carphone Warehouse and Home Retail Group. She holds a PhD from Cranfield and a first-class degree in Politics, Philosophy and Economics from Oxford University.

Miying Yang joined Cranfield University in 2021 as Reader in Sustainability, having previously gained a PhD degree at the Centre for Industrial Sustainability at the University of Cambridge. Her research into digital sustainability focuses on how to make manufacturing and supply chain more sustainable and circular through digitalisation and business model innovation. She has received five research awards from EPSRC, ESRC, STFC and Royal Society, and won two Best Paper Awards in international conferences.


Thinking: brilliantly applied for the decade ahead

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