• Strategy

The World Beyond the Horizon

Video recording: Cranfield’s Joe Nellis, Professor of Global Economy, prepares managers to adapt, innovate, and thrive in an uncertain future


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2024 is shaping up as a transformative year for global economies and the businesses operating within them. More voters than ever will head to the polls, geopolitical tensions continue to impact supply chains, consumer behaviours are shifting, AI is revolutionising the way we work, and climate change is a constant reminder of the urgent need for greener economies.

How can managers and leaders navigate these choppy seas to deliver the growth companies need?

In this live virtual event Professor Joe Nellis, Professor of Global Economy and Deputy Dean of Cranfield School of Management aimed to prepare managers and leaders for the ‘world beyond the horizon,’ enabling them to adapt, innovate, and thrive.

This virtual event explored the rapidly changing landscape beyond the horizon by identifying and highlighting the impact of some of the most significant trends and the implications for society, government, and business.

  • A new world order is shaping up with the establishment of new markets and growth opportunities.
  • We are witnessing major social trends including the ageing of populations in the most developed economies - and the rapid growth of populations, urbanisation, and educational investment in many developing countries.
  • Innovations in technology have connected people in radically new ways. We all now have access to an almost infinite volume and range of information and knowledge.
  • The world is becoming ever more diverse and complex – and riskier. This makes it increasingly challenging for everyone to respond appropriately.

“It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” Charles Darwin

The winners of the future will be those who identify with and adapt to the new ‘World Beyond the Horizon.’


About the speaker: Professor Joe Nellis is Professor of Global Economy specialising in global macroeconomics, business environmental analysis, strategic thinking, and management development. He also holds Visiting Professorial appointments at various universities in Germany, Belgium, Austria, the Netherlands, Hungary, the USA, and Ghana.

Joe has published 19 research and subject-based books and over 200 academic and practitioner journal articles. His research encompasses analysis of business developments in a changing world in terms of the macroeconomy, the role of government, the impact of technology, societal and demographic trends.

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