About Oded Netzer

Professor Netzer’s research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms’ decisions. His research has won multiple awards and has been published in the leading scholarly journals. He serves on the editorial board of several leading journals. In addition to the Quantitative Intuition program at Columbia Business School Executive Education, Oded teaches the core marketing MBA course, a course on Marketing Research, and a doctoral course on empirical research in marketing.