Strategic Management: Creating & Sustaining Competitive Advantage

Increased competition, globalisation and new technologies pose major challenges to business leaders.

Whether you are a senior leader of an established organisation, or founder of a startup company, strategic thinking is critical to surviving and succeeding in today’s volatile business environment.

Strategic management can help leaders identify new opportunities and find new ways to create value for customers, whilst creating and maintaining competitive advantage. 

Developing core strategic management skills: an outside-in lens

This three-day programme is carefully designed to help you address the challenges of strategic analysis, setting strategy and defining the direction of your company in the wake of technological disruptions and shifts in the competitive landscape.

It will challenge your strategic analysis through a critical evaluation of competitive, technological and market scenarios.

Using reference cases, videos and hands-on group exercises, the programme will allow you to develop your strategies through an outside-in lens, and from the perspective of your stakeholders.

The sessions will infuse new thinking in building, extending and managing the strategic direction of your company.

You will be introduced to cutting-edge thinking and develop core skills essential to strategy formulation and implementation, including new platform strategies, portfolio analyses, creating and maintaining a strategic vision, stakeholder analyses and the necessity of developing a strong market orientation.

Practical and outcome-driven approach

The programme combines cutting-edge research with real world cases developed by Cambridge Judge Business School faculty, and the diverse experiences of participants provides a unique experience.