Design Thinking: Innovation Strategy for You and Your Organization

“Design Thinking attempts to inspire the essential element of creativity, the ability to take an abstract idea and create something with it. In the simplest terms, Design Thinking is ‘a formal method for practical, creative resolution of problems or issues, with the intent of an improved future result.’ It’s a methodology for actualizing your concepts and ideas.” *

Design Thinking: Innovation Strategy for You and Your Organization is a collaboration between the Columbia Entrepreneurship Design Studio and Columbia Business School. Participants will learn how to use the methods and mindsets of design to drive customer-focused innovation in their own organizations.

Many innovation efforts in business stall because the organization loses touch with the core needs of their current and potential customers. Fortunately, human centered design can help organizations be much more responsive to the ever changing needs of customers. The methods and mindsets of design have a proven track record of driving innovation across multiple industries.

The Design Studio uses experiential learning to teach design techniques through repeated practice. Case studies of human centered design in action reinforce the core lessons. In this program you will learn by doing. First by engaging in two design projects, then by developing your own design project to bring back to your organization.