Marketing Management Program

It has been shown that marketing-oriented organizations are best placed to improve their competitive position in the market. Therefore, in an environment with increasingly rapid changes in consumer habits and preferences, in addition to technologies and distribution channels, adequate marketing management becomes an essential factor for a company to succeed. Moreover, marketing management has evolved dramatically in recent years, with new organizational functions, innovations in tools and new approaches in how we understand the relationship with the market.

This program, which can be taken independently but which has been designed as part of the Business Management Program-PDC to consolidate participants' careers in the commercial area, focuses on immersion in marketing for executives based on three main areas: the Marketing Process, Challenges and Innovation in Marketing and Executive Profile Development.