Studies have demonstrated that some companies succeed in growing, improving their competitive position and, consequently, obtaining excellent results and profits, regardless of the economic situation and the specific industry. Our ongoing observation of the business community has allowed us to identify these successful companies' most important traits. Upon completing this program, participants will have developed a global and long-term vision of their own companies' respective situation as reflected in a Business Plan which includes their firms' description, assessment and appraisal of the actions and measures needed for them to achieve their objectives.