Program in Commercial Management

Though historically separate in some organizations, there is no longer any doubt that Marketing and Sales must go hand in hand when designing the strategies which will turn companies into market leaders. Professionals in these two areas have to be increasingly prepared to move agilely from one to the other, and, with their management skills, become leaders who can guarantee their companies' present and future success. Marketing and Sales are two key areas in any market-oriented company, and the only way to successfully compete. This program consists of two blocks which can be studied independently. They have been designed to consolidate professionals' careers in the Sales area and prepare them for their future as executives:

• - Program for Marketing Management (PDM)
• - Program for Sales Management (PDV)