The aim of the program is to endow participants/managers with all the concepts, skills, know-how and benchmarks they need to develop and manage luxury brands and companies today and in the future. It is an ambitious program that will enable participants to delve deeply into the culture of luxury in order to grasp the essence of its so specific management. The goal of this business-oriented program is to enable participants to make the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.