The two-week program is run in Cape Town, South Africa and Bangalore, India, and covers three main topics:
- Identifying new business opportunities in emerging markets such as Sub-Saharan Africa and India. The mobile phone revolution in emerging economies will be used to illustrate how serving the entire market can be highly profitable.
- Integrating sustainability into business models and develop business solutions to social and environmental challenges more effectively
- Fostering innovation - both frugal and reverse innovation will be analyzed