RESEARCH
Generative AI and Jobs
PROGRAM
Marketing & Digital
Business Marketing has been greatly impacted by the digital revolution. Today's Marketing divisions have to place connected clients at the heart of their business, make the customer experience as fluid as possible and capitalize on data and social networks. This applies to both B2B and B2C. If you are director and operational manager, this certificate program will enable you to :
Understand both the fundamentals and the latest techniques in Marketing
Develop your analytical and strategic skills
ARTICLES YOU MIGHT LIKE
RESEARCH
Addressing Severe Uncertainty
HEC Paris’ Professor Brian Hill offers valuable guidance at a time of economic, geopolitical, and environmental uncertainty
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
