Everyone has their individual style of negotiating. Regardless of whether you are a buyer or a purchaser, a successful sales negotiation depends on both how you behave and your ability to master the mechanisms of negotiation. Be it a simple contract or a complex deal, you must understand your company's strategy, and that of the other party, if you are to win all your negotiations.
HEC Paris’ Professor Brian Hill offers valuable guidance at a time of economic, geopolitical, and environmental uncertainty