RESEARCH
Addressing Severe Uncertainty
PROGRAM
Mastering Sales Negotiation
Everyone has their individual style of negotiating. Regardless of whether you are a buyer or a purchaser, a successful sales negotiation depends on both how you behave and your ability to master the mechanisms of negotiation. Be it a simple contract or a complex deal, you must understand your company's strategy, and that of the other party, if you are to win all your negotiations.
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