RESEARCH
Generative AI and Jobs
PROGRAM
New B2B Marketing Challenges
The constantly changing challenges in the B2B marketing sector mean that you need to develop a differentiation strategy to achieve greater impact in the value chains of your markets. This involves identifying, and successfully meeting, specific B2B marketing challenges.
The aim of this program is to enable you to increase your customer awareness, develop offers and interpersonal approaches that create value, integrate new profit-making services and ensure that digitalplays a central role in your overall marketing strategy.
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RESEARCH
Addressing Severe Uncertainty
HEC Paris’ Professor Brian Hill offers valuable guidance at a time of economic, geopolitical, and environmental uncertainty
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
