Many companies in the developed world are facing maturity or stalled growth in their mainstream businesses. The question of how to leverage competencies into new growth areas is becoming increasingly urgent.
This programme is all about doing just that. It starts from the position that all industries evolve along life cycles and that those companies first to embrace a new cycle win the market.
But how do you make that move? We’ll focus on themes such as ‘the advantages and disadvantages of corporate incubators’, ‘what to expect from lead user projects’ and ‘upscaling pilots to mainstream businesses’.
By the end of the programme, you’ll have designed a roadmap for your company to develop innovative projects into thriving business units.