AIMS: Advanced Industrial Marketing Strategy

High risk, large transactions, diverse channels, multiple stakeholders, tough negotiations, strategic alliances, intensive relationship building – B2B marketing involves complex challenges that are constantly changing. In five intensive days of content, discussion and practice, AIMS: Advanced Industrial Marketing Strategy helps you develop strategies and skills that can be applied as soon as you return to work.

Focused, intensive and creative, AIMS helps marketing executives update and push forward their thinking on key strategies including segmentation, pricing, branding and market positioning.