Business Marketing Strategy

PROGRAM


Business Marketing Strategy




Course Dates:
16/07/2017 To 21/07/2017


Cost:
USD $ 10300

Language of Instruction:
English





A deep dive into B2B best practices

Guided by senior members of Kellogg’s marketing faculty — experts in the unique challenges of business-to-business marketing — you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the fundamentals and best practices of B2B marketing strategy.

Highly interactive and focused on practical application, this program teaches you how to build customer value models that clearly articulate the value of your offerings to your target customers and market segments and focus on better meeting their requirements and preferences. In a collaborative environment with a group of peers from around the world, you’ll analyze your marketing strategies, share experiences and broaden your perspective.


ARTICLES YOU MIGHT LIKE

RESEARCH

Male Bias Against Female Bosses

BOOK REVIEW

Negotiating the Sweet Spot

Kellogg School of Management’s Leigh Thompson offers practical negotiation strategies for use in relationships, workplaces and online

BOOK REVIEW

Living a Values-Based Life

NEWS

The Management-Leadership Shift

VIEWPOINT

How B2B Marketing is Learning from B2C



 
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