Competitive Strategy

PROGRAM

Competitive Strategy




Course Dates:
06/10/2019 To 10/10/2019


Cost:
USD $ 9600

Language of Instruction:
English





Creating and sustaining competitive advantage

Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.

As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.


ARTICLES YOU MIGHT LIKE

RESEARCH

Male Bias Against Female Bosses

BOOK REVIEW

Negotiating the Sweet Spot

Kellogg School of Management’s Leigh Thompson offers practical negotiation strategies for use in relationships, workplaces and online

BOOK REVIEW

Living a Values-Based Life

NEWS

The Management-Leadership Shift

VIEWPOINT

How B2B Marketing is Learning from B2C



 
Close
Google Analytics Alternative