PROGRAM

Insight and Analytics Week

Course Dates:

02/04/2017 To 07/04/2017

Cost:

USD $ 10800

Language of Instruction:

English

Combining these two highly focused programs will maximize your time with Kellogg and give you a solid grounding in data-driven marketing strategies from both a quantitative and a qualitative perspective.

The all-star faculty we’ve gathered for this highly interactive program will equip and inspire you to use customer insight to position your organization ahead of the pack. Whether you’re a B2B or B2C business, you’ll learn how to ask the right questions — and make the right decisions — for crafting a winning marketing strategy and gaining a sustainable competitive advantage.