Major Gift Solicitation Strategies

The most effective and efficient way to raise money from individuals — the source of nearly 90 percent of the charitable contributions made in the United States — has always been through personal, face-to-face solicitation. In today’s interconnected environment, where many rely on technology to deliver their messages, the personal approach is more important than ever.

In this highly interactive program, guided by our expert academic and practitioner faculty, you’ll explore the fundamentals and processes of a successful major gift solicitation strategy, examine your own leadership strengths and practice applying the science of persuasion and the art of storytelling. Participants in this program will be able to conduct successful major gift solicitations and implement a major gift program immediately after participating in this program.