Strategic Data-Driven Marketing

Taking a distinctively differentiated approach to strategic marketing, this program presents a holistic view of how to define, design and launch a tailored, data-driven marketing strategy taking into account every dimension from branding, campaign management, marketing metrics and analytics to technology management, change management and finance.

In a collaborative learning environment guided by our expert faculty of thought leaders and experienced practitioners, you’ll explore how to measure marketing ROI, justify marketing spending and maximize marketing impact in both B2C and B2B organizations. You’ll learn to optimize Internet marketing, adopt best practices for customer life cycle management and implement state-of-the-art segmentation techniques. You’ll leave prepared to optimize your marketing performance and demonstrate ROI with confidence.