RESEARCH
The Hare and Tortoise in Teams
PROGRAM
Market Driving Strategies
Examine how to cultivate ground-breaking strategy by energising creativity and driving innovation. Explore how to build new market capabilities, capitalise on technologies,
and take novel concepts to market. This programme enables you and your company to see opportunities where others do not, and
to unleash market-driving innovations.
Breakthrough initiatives require an environment that encourages experimentation, tolerates mistakes and gives inspirational ideas time
to develop. You can fundamentally change organisations and transform industries by applying innovation that is grounded in customer insight.
Who is the programme for?
Professionals looking to develop innovative strategies to drive their organisation and industry forward. It is relevant for:
■ Senior marketing practitioners
■ Product, portfolio and general managers
■ CEOs and MDs
■ Sales and business development managers
■ Pricing specialists
■ Leaders of dynamic companies
Programme focus
■ Identifying overlooked market segments
■ Differentiating products or services by reinventing the marketing mix
■ Demonstrating value in monetary terms and leveraging profitable pricing models to increase market share
■ Building a culture of innovation,where creative thinking can flourish
■ Developing strategies for growth
■ Capturing customer insights and redefining their expectations
■ Successfully executing strategy
■ Taking innovative concepts to market
■ Entering and dominating new markets
Key benefits
■ Understand how to drive growth by entering new and untapped markets
■ Develop in-house capability to deliver long-term strategic planning
■ Deliver shareholder value through industry innovation
■ Leverage customer insights to deliver a leap in customer value
■ Identify and articulate latent customer needs
■ Foster a culture of innovation and creativity within your organisation
London Business School
Tel : +44 (0)20 7000 7117
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RESEARCH
The Spreading of Nuanced Truth
LBS and ESMT study identifies the danger of citing information based on the ‘gist’ of the truth rather than the ‘literal’ truth
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
