Strategic Branding

Deeper customer and managerial insights provide a clearer organisational focus, enabling you to create more compelling products and services. Enhance your ability to build and manage brands to drive profits and organic growth.

Explore the techniques for gaining in-depth insight and learn how to use this knowledge to better understand market dynamics, formulate incisive strategy and differentiate your offer. Reinforced by real-life case studies, this highly practical programme provides you with a unique framework that can be applied to any marketing challenge the industry throws at you.

Who is the programme for?

■ Senior functional managers

■ General managers

■ Entrepreneurs

■ Marketing practitioners

Programme focus

■ Gaining and leveraging consumer and managerial insights and testing the impact of branding decisions using experimental research

■ Embedding the consumer voice within your organisation’s strategy and developing a successful brand strategy

■ Implementing the brand strategy to grow the business and managing the customer experience across several touch points

Key benefits

■ Gain deeper insight into the power of your brand as a long-term profit driver

■ Advanced market-sensing capabilities for uncovering deep customer insight

■ Leverage managerial and customer insights to drive communications, product design, and strategic and operational planning

■ Effectively coordinate the delivery of customer value across your organisation

■ Improve go-to-market strategies by creating stronger brand positioning

■ Live your brand promise through your organisation and culture

■ Overcome, and adapt to, constant market pressures armed with the latest theory and frameworks

■ Drive growth by leveraging your company’s brand identity even further

■ Put your learning into action by addressing real-world brand challenges by collaborating with a London-based company