VIEWPOINT
Diversity with a Difference
PROGRAM
Strategic Marketing: Competing in the Digital Age - Hong Kong
Digital technologies have changed the many ways by which people interact…with each other and with companies. This new connected-world—this digital age—has led to the disruption of longstanding industry practices and, consequently, given rise to new, innovative marketing opportunities. This program explores this fundamental shift in both the market and marketing. It takes an in-depth look at the new 'digital consumers,' and examines how companies can harness the opportunities which the digital age creates.
Michigan Ross School of Business, University of Michigan
Tel : +1 734 763 1000
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