This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.
MIT Sloan’s Dr Elsbeth Johnson has developed a powerful new step-by-step framework for one of the toughest endeavors in management: leading strategic organizational change