This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.
In a brutally competitive market sometimes a great product just isn’t enough. MIT Sloan’s David Robertson uses the corporate journey of LEGO® to provide a fascinating look beyond ‘incremental’ and ‘disruptive’ innovation, and offers a ‘third way’ to innovate, when a great product isn't enough