Management Analytics: Decision-Making Lessons from the Sports Industry

This program is designed for managers and executives who want to learn how to transform their organizations and make them more data-driven. While the technology used to analyze data is advancing, it’s still up to leaders to organize the way data is used and leveraged in an organization. This course aims to teach professionals how to lead this change, from planning to execution.

“You can invest in data technologies and collect all the data you can possibly imagine, but it’s worthless if it’s not analyzed or communicated to decision makers so that action can be taken from the insights.” -Forbes, March 2019

In an era of technology and information, managers and executives need to have the skills to lead their organizations with a data-driven strategy. In this course, which is based on our in-person program - Analytics Management: Business Lessons from the Sports Data Revolution, you will be exposed to the Analytics Management Framework, which outlines the strategic, technical, and managerial skills necessary to plan the integration of data analytics into your organization.

In order to develop these key capabilities, this program connects best practice case studies from the sports industry, which has led the way in analytics, to illustrate how data analytics can be used for improved insights at an organizational level. These case studies cover a wide range of factors involved in implementing data analytics in an organization, such as goal setting, identification of challenges, selection of appropriate technologies and tools, structuring of teams, interpretation and communication, and evaluation of the efficacy of an analytics strategy.

Over the course of six weeks, you’ll be guided on how to align data analytics with your organizational goals, how to improve decision making using data analytics, and how to translate analytics insights into positive, impactful action.