Social media has gone from fun distractions to necessary channels of communication. As a result, we are bombarded with lots of content and lots of noise. How do we as individuals, and organizations, navigate this fast-paced and dynamic social media environment? How can we leverage social media for our personal and/or organizational objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? What are the best practices to ensure success? This one-day workshop provides an overview of the social media landscape as it pertains to you, your personal brand, and your career aspirations as well as for the organizations with whom you are involved. With the proper approach individuals and organizations can find the right networks with the right audiences, support their existing strategies, and drive both engagement and impact.