Digital Analytics

Are you drowning in data? Do you feel your department is falling behind in collecting, analysing, and using data? Do you want to create new value streams for your organisation from internal and external data? If you need data management methods, tools and strategies to optimise performance and business intelligence, then this course is for you.

Develop a data-driven strategy

This three-day workshop provides you with the tools needed to manage the enormity of big data through analytics, and teaches you data management strategies to leverage value-adding opportunities, for example through online marketing. You will build a solid understanding of trends and developments, and learn methods to collect, analyse and manage data.

Our data analytics expert will teach you how to embed big data management practices in your organisation, and to develop a data-driven strategy for your department or organisation that monetizes or optimises data assets for growth and innovation. This programme covers a range of topics based on a strategic view of data management. Armed with the language of data scientists and engineers, you will learn how to critically assess and evaluate business intelligence such as data collection methods, digital analytics, and modelling processes.

With professional guidance from faculty as well as your peers, you will learn experimentation techniques that you can use immediately to identify big data opportunities in your department or organisation.

Learning objectives

After this RSM Executive Education programme, you will be able to:

- recognise current trends and developments in big data

- critically evaluate data collection methods

- manage data analytics processes based on an understanding of predictive and prescriptive modelling as well as big data engineering tools

- identify and experiment with value-adding data opportunities in your organisation

- formulate and implement a data-driven strategy.