Digital Communication - Program Overview

PROGRAM

Digital Communication




Course Dates:
03/04/2023 To 05/04/2023


Cost:
EUR € 2500

Language of Instruction:
English





This course focuses on the transformation that technology has brought to the field of Corporate Communication. From breaking down silos between functional areas to democratizing the creation of content, the rapid speed and escalation of information has changed how corporations and executives communicate. Through cases studies of companies, a focus on best and next practices, as well as experiential exercises that will engage students in social media daily, we will explore what these changes mean for the reputation of companies and for executives working in the 21st century.


RSM - Rotterdam School of Management



Tel : 31 (0) 10 408 22 22



ARTICLES YOU MIGHT LIKE

RESEARCH

Ethical Organizations' Unethical Behaviour

VIEWPOINT

Embedding UN SDGs Into Business Practice

With many of the ‘Why?’ arguments behind alignment with the UN’s SDGs hard-won, Rotterdam School of Management’s Eva Rood moves on to consider the more complex ‘How?’

RESEARCH

Innovation Despite Constraints

RESEARCH

Without Team Buy-In Diversity Fails

NEWS

MOOC for a Sustainable Future



 
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