Thought Leadership

Thought leaders have the guts to destabilise the status-quo and advocate new ways of thinking and doing. They shift paradigms and build future realities. Think of Tony Chocolonely, Tesla, or Unilever - pioneering at the intersection of business and society. Convinced that new realities should and can be shaped. This course stretches the edges of our thinking by exploring how thought leaders go about in navigating the future. Theory and case studies are blended to explore the following topics:

• What do we mean with thought leadership in a society of change?
• How do thought leaders position themselves on the themes that matter to our future society?
• How do thought leaders disrupt ingrained ways of thinking, drive paradigm shifts and mobilise stakeholders?
• What is the proper role of communication executives in this process and how can they use the power of communication to imagine, shape and express new realities?