From lead generation to aftersales service, tasks are being increasingly replaced or enhanced by technologies such as analytics, automation, e-commerce – and more recently fuelled by latest developments in artificial intelligence. How do you keep pace with these changes, while ensuring a high-level of customer service?
Digital sales technologies are complex and evolving rapidly, so keeping track of and understanding latest trends in depth is extremely challenging. Alongside this, many organisations introduce digital technologies unsystematically, which is a recipe for failure. Successful digital transformation is a change issue more so than a technological issue, and so organisations need to learn to drive a fundamental shift in their culture.
Digital Transformation of Sales is for anyone who wants to learn how the latest digital trends may benefit their own sales function.