Services, both public and private, are significant parts of economies and good service has financial and reputational benefits for organisations. However, services are often difficult to get right as they are intangible leading to variation in how they are delivered and received by customers. Service operations management provides a suite of concepts, techniques and tools to evolve how services are designed and delivered.
You will learn about the key concepts in service operations management and how to apply them to services in your organisation. There is an emphasis on application so what you learn can be implemented to create sustained competitive advantage.
Learning outcomes