Oxford Strategic Marketing Programme

Our programme has been designed to enable marketing leaders to go beyond learning the latest innovations, and actually come away with an effective strategy for growth in this new context. 

Underpinned by the latest Oxford research and Oxford Future of Marketing Initiative, working with partners including Allianz Insurance plc, Facebook, General Assembly, Kantar Group, L’Oréal, Nucleus Marketing Solutions, Teradata; we focus on contemporary and future-oriented strategic marketing issues, emphasising building and managing five value-driving market-based assets:

• Customers
• Brands
• Content and channels
• Data/insights
• Talent/skills/leadership