Gone are the days when persuasion consisted of an authority-driven, “because I said so” attitude. In this course you will practice the use of “win-win” based persuasive strategies and skills under a variety of situations. Build trust with your audience, communicate clearly to strengthen your message, and appeal to people’s emotional and intellectual sides. Exercise constructive influence throughout the organization.
UBC Sauder’s James Tansey and Justin Bull discuss sustainable business models, innovation, and the circular economy in conversation with IEDP