Player engagement — a key role inside most sports organizations — requires more than a passion for players; it requires management and leadership skills to work effectively with athletes, their families, and other stakeholders.
Wharton’s Athlete Development Professional Certification Program offers a unique professional development experience targeted at those directors looking to build up their management and strategic skills, especially if they have not had traditional business school training.
Designed by Wharton faculty and National Football League insiders through the Wharton Sports Business Initiative, this program consists of a four-day in-person module, virtual sessions, and a hands-on small-group project.